args.bungie.org

Posted: **Mon Jul 30, 2007 1:22 pm**

Hi, I just found on HBO this new article on xboxfamily.com. It's not really relevant, but it mentions IRIS on page 2. Kinda like solid confirmation that Microsoft is behind it all.
Here's a link
http://www.xboxfamily.com/news%20storie ... H3_360.htm

And the quote...

Project Iris

· We have created an engaging viral campaign to bring the Halo community closer to Halo 3.

· Recent activities drove traffic to our retailer partners including a Halo 3 visual hint in circular ads, street teams in major US cities, new hints at thousands of kiosks at US retailers. Great cross-group coordination to get retail involved with this community driven effort.

Feel free to lock, just thought it was interesting.

Posted: **Mon Jul 30, 2007 2:32 pm**

Not locking, but moving to META.

_F_

Posted: **Tue Jul 31, 2007 10:20 pm**

I guess the "Believe" tag-line is official. Someone on CI said they saw it in a theatrical airing of the Starry Night ad.

Posted: **Wed Aug 01, 2007 1:08 pm**

Aye, and I've seen "Believe" used on two print ads so far (as scans on the netterwebs, so I don't know where these ads are appearing in print).

And do you believe there's not a chance toniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiight? Tonight, tonight?

Posted: **Thu Aug 02, 2007 12:20 am**

Maimbot 9000 wrote:Aye, and I've seen "Believe" used on two print ads so far (as scans on the netterwebs, so I don't know where these ads are appearing in print).

And do you believe there's not a chance toniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiight? Tonight, tonight?

I know one of the "Believe" adds was in the September EGM. Not sure about the other one.

Posted: **Thu Aug 02, 2007 2:31 am**

I'm locking this topic. Beyond a confirmation (that we already had from eurogamer's "interview"), the information within there does not really pertain to Iris in any way.

args.bungie.org

Not terribly relevant...but quite interesting

Not terribly relevant...but quite interesting

Re: Not terribly relevant...but quite interesting

Re: Not terribly relevant...but quite interesting

Re: Not terribly relevant...but quite interesting

Re: Not terribly relevant...but quite interesting

Re: Not terribly relevant...but quite interesting